Montañés-Del Río: Frontiers in Business Management

  Hi everyone! Today, I am proud to share a major academic milestone in my career . Together with Professor Rodríguez Cornejo , I have recently published our latest research paper in the prestigious peer-reviewed journal Innovation: The European Journal of Social Science Research . The article is titled Data security and privacy in the tourist industry: challenges arising from the use of artificial intelligence and big data. A review of the literature . In this paper, we tackle a highly topical issue that affects all of us every time we plan a trip: how emerging technologies impact the security and privacy of our personal data . The Context: The Rise of "Tourism 4.0" Today, tourism organizations and smart destinations are rapidly adopting Artificial Intelligence (AI) and Big Data (BD) . Their goal? To better understand travelers, optimize booking processes, predict hotel guest satisfaction, and automate repetitive tasks so that staff can focus on delivering memorable guest ...

In an ever-evolving global landscape, the tourism industry stands at a critical crossroads driven by disruptive technologies . This chapter presents a comprehensive Systematic Literature Review (SLR) following the PRISMA statement to explore whether the implementation of Artificial Intelligence (AI) and Big Data (BD) tools facilitates or hinders the emergence of Innovative Tourism Entrepreneurship (ITE) compared to traditional market methods . By analyzing various theoretical frameworks (such as RBV, DCT, and UTAUT), the study demonstrates that AI acts as a crucial enabler . It empowers new entrepreneurs to process massive data volumes, personalize traveler experiences in real-time, and automate complex processes . However, the research also highlights that successful integration heavily relies on human factors—such as managerial digital skills and managing employee resistance to change—while navigating persistent financial and technical barriers . Ultimately, this work provides a st...