Montañés-Del Río: Frontiers in Business Management

In an ever-evolving global landscape, the tourism industry stands at a critical crossroads driven by disruptive technologies . This chapter presents a comprehensive Systematic Literature Review (SLR) following the PRISMA statement to explore whether the implementation of Artificial Intelligence (AI) and Big Data (BD) tools facilitates or hinders the emergence of Innovative Tourism Entrepreneurship (ITE) compared to traditional market methods . By analyzing various theoretical frameworks (such as RBV, DCT, and UTAUT), the study demonstrates that AI acts as a crucial enabler . It empowers new entrepreneurs to process massive data volumes, personalize traveler experiences in real-time, and automate complex processes . However, the research also highlights that successful integration heavily relies on human factors—such as managerial digital skills and managing employee resistance to change—while navigating persistent financial and technical barriers . Ultimately, this work provides a st...

I am delighted to share the highlights of my recent presentation at the CUICIID 2025 International Congress , where I explored the transformative power of Artificial Intelligence within the tourism industry. My paper, titled "The impact of artificial intelligence on innovative tourism entrepreneurship: a systematic review of trends" , delves into how AI is not just a tool for efficiency, but a catalyst for entirely new business models in travel. What the Systematic Review Reveals Through a rigorous analysis of current trends, the research identifies several key areas where AI is reshaping the entrepreneurial landscape: Hyper-personalisation: How startups are using machine learning to move beyond standard packages to unique, real-time travel experiences. Operational Agility: The way AI-driven analytics allow small tourism firms to compete with global giants by optimising resources. Smart Destinations: The role of AI in creating more sustainable and interconnected tourism e...

In our latest collaborative research, we’ve taken a deep dive into one of the most pressing issues for the modern travel sector: Corporate Social Responsibility (CSR) . While many tourism organisations talk a big game about "going green", we wanted to look under the bonnet and see how these policies actually align with the UN’s Sustainable Development Goals (SDGs) . Is it just clever marketing, or are we seeing genuine progress towards a fairer, more sustainable future? What we discovered Our review, titled "The Implementation of Corporate Social Responsibility Policies in the Tourism Industry and Sustainable Development Goals: A Review of Progress, Challenges, and Opportunities" , explores the complex relationship between business ethics and global targets. We found that: Progress is happening , but it’s often fragmented across different sectors of the industry. Significant challenges remain, particularly regarding how companies measure the real-world impact of th...

Welcome to this digital space dedicated to the exploration and dissemination of Business Management from a scientific yet practical perspective. As a researcher and lecturer at the University of Cádiz (UCA) , specifically within the Department of Business Organisation and the Institute for Sustainable Social Development (INDESS) , my daily work revolves around a fundamental question: How can businesses – especially in the tourism sector – innovate and grow sustainably in an increasingly hyper-connected world? Why this blog? The bridge between university research and the business fabric is often perceived as too long or complex. This blog, "Montañés-Del Río: Frontiers in Business Management" , is born from a commitment to Scientific Outreach . My goal is to translate rigorous academic findings into actionable insights for entrepreneurs, students, and professionals. What will we explore? Throughout my academic career—from my doctoral thesis on the innovative propensity of tour...