AI and the Future of Travel: New Frontiers for Innovative Entrepreneurs

I am delighted to share the highlights of my recent presentation at the CUICIID 2025 International Congress, where I explored the transformative power of Artificial Intelligence within the tourism industry.

My paper, titled "The impact of artificial intelligence on innovative tourism entrepreneurship: a systematic review of trends", delves into how AI is not just a tool for efficiency, but a catalyst for entirely new business models in travel.

What the Systematic Review Reveals

Through a rigorous analysis of current trends, the research identifies several key areas where AI is reshaping the entrepreneurial landscape:

  • Hyper-personalisation: How startups are using machine learning to move beyond standard packages to unique, real-time travel experiences.

  • Operational Agility: The way AI-driven analytics allow small tourism firms to compete with global giants by optimising resources.

  • Smart Destinations: The role of AI in creating more sustainable and interconnected tourism ecosystems.

  • Entrepreneurial Gaps: Identifying the barriers that still prevent small-scale innovators from fully embracing these technologies.

Why This Research Matters Now

The tourism industry is at a crossroads. As we move further into the digital age, understanding the intersection of human creativity and algorithmic power is essential. This systematic review serves as a roadmap for both academics and entrepreneurs looking to navigate the complexities of innovative tourism entrepreneurship.

I would like to thank the CUICIID 2025 organisers for the opportunity to present these findings and for fostering such a vital dialogue on the future of communication and innovation.

Access the Full Proceedings: You can find the complete paper in the official conference proceedings book via the link below:

https://cuiciid.net/libro-de-actas/

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